Terms & Conditions
The terms on which Fascinator LTD supplies link building, SEO and marketplace services.
1. About these terms
These terms govern the supply of services by Fascinator LTD (“we”, “us”, “our”) to you (“you”, “the client”). By placing an order, paying an invoice or instructing us to begin work, you accept these terms.
These are business-to-business terms.
Our services are supplied to businesses, sole traders and organisations acting in the course of trade. They are not offered to consumers buying for personal use. By ordering, you confirm you are purchasing for business purposes.
2. Services
We provide digital marketing services which may include guest posting and link building, search engine optimisation, content creation, keyword and competitor research, Amazon and eBay marketplace account management, listing optimisation, PPC advertising management and account reinstatement support.
The specific services you are buying are those set out in the package you purchase or the written scope we agree with you. Anything outside that scope is a separate engagement.
3. Orders and payment
- Prices for packaged services are shown on our website in pounds sterling. Bespoke work is quoted separately.
- Payment is taken in full at the point of order via our payment provider, Stripe, unless we have agreed different terms in writing.
- Work begins once payment has cleared and you have supplied the information we need, such as target URLs and anchor text preferences.
- We reserve the right to decline any order, in which case we will refund you in full.
4. Your responsibilities
To deliver on time we need certain things from you. Delays caused by outstanding information do not extend our liability or entitle you to a refund.
- Provide accurate target URLs, anchor text preferences and any sites to exclude.
- Respond to site approval requests and content drafts within a reasonable period. If we receive no response within 7 days of sending a proposed site or draft, we may treat it as approved and proceed.
- Ensure the pages you ask us to link to are lawful and do not contain content that is defamatory, infringing, adult, or otherwise likely to be rejected by publishers.
- Where we manage marketplace or advertising accounts, provide the access we need and maintain your own account in good standing.
5. What we do and do not guarantee
We commit to the deliverables described in your package: the number of placements, the quality criteria for sites, original content, and your right to approve each site before publication.
We do not guarantee rankings, traffic or revenue.
Search engine results depend on algorithms controlled by Google and others, competitor activity, and factors on your own website that are outside our control. Any timescales or expected outcomes we discuss are estimates based on experience, not promises. The same applies to marketplace outcomes, including the result of any account reinstatement appeal.
6. Link building specifics
- All outreach is manual. We do not use private blog networks, link farms or automated placement services.
- You will be shown each proposed site before we publish. If you reject a site, we will source an alternative at no additional cost.
- Publishers retain editorial control over their own websites. A publisher may amend, move or remove a published article at any time.
- If a link we placed is removed by the publisher within 6 months of going live, we will replace it with an equivalent placement at no cost. This is our sole remedy for removed links.
- We cannot control how search engines treat any individual link, and we do not warrant that a link will pass ranking value.
7. Cancellation and refunds
Orders may be cancelled for a full refund within 24 hours of payment, provided outreach has not begun. After that point orders are non-refundable, because costs are committed to publishers and writers on your behalf. Full detail is set out in our Refund & Cancellation Policy, which forms part of these terms.
8. Intellectual property
Content we write and publish on third-party sites is licensed to the publisher on publication in accordance with that publisher’s terms. Reports, audits, keyword research and strategy documents we produce for you become yours once paid for in full. Until payment clears, we retain ownership of all deliverables.
You retain ownership of your own trade marks, logos, website content and account data. You grant us permission to use these only as needed to perform the services.
9. Confidentiality
Each party will keep the other’s non-public information confidential and use it only for the purposes of the engagement. We may reference your industry and anonymised results in our marketing, but will not name you as a client without your permission.
10. Liability
Nothing in these terms limits our liability for death or personal injury caused by negligence, for fraud, or for anything else that cannot lawfully be limited.
Subject to that, our total liability arising out of or in connection with any engagement is limited to the total fees you paid us for the service in question. We are not liable for loss of profit, loss of revenue, loss of anticipated savings, loss of rankings or traffic, business interruption, or any indirect or consequential loss.
We are not liable for actions taken by third parties outside our control, including changes to search engine algorithms, manual actions or penalties applied by a search engine, decisions by Amazon, eBay or other marketplaces, or a publisher amending or removing content.
11. Suspension and termination
We may suspend or terminate services if payment is not received, if you ask us to do something unlawful or contrary to search engine or marketplace policies, or if you behave abusively towards our team. Where we terminate for these reasons, fees already paid for work performed are not refundable.
Either party may end an ongoing monthly engagement by giving 30 days’ written notice. Work already commissioned within that period will be completed and charged.
12. Data protection
We handle personal data in accordance with UK GDPR and the Data Protection Act 2018. See our Privacy Policy for detail on what we collect and why.
13. Changes to these terms
We may update these terms from time to time. The version in force at the date of your order is the version that applies to that order.
14. Governing law
These terms are governed by the laws of England and Wales, and the courts of England and Wales have exclusive jurisdiction over any dispute arising from them.
15. Contact
Questions about these terms should go to info@fascinatorltd.fit.
Last updated: 7 August 2026